Catering O2O entrepreneurial hot security issues to be resolved

11/23/2015 09:21

A year ago, car enter the travel market, disrupting travel for many years in the field of the pond. Despite Black Panther on the car dispute has still not been conclusive, but ambiguous policy on demand under the market environment, extend from the car and Ride Shuttle, express and customization everywhere.

Hot in the field, will also share economic this model spread to the surrounding areas. In catering, for example, hungry, group by copying the subsidy wars will be disseminated over the years catering to wake up in the same pattern in the traditional valuations, hundreds of millions of volts of Ushido is a must for many entrepreneurs see the rice noodles with new Internet play.

Since the summer, to get food, home meal for the representative's personal chef to share platforms, and is considered to be catering trade outlet star, however, is hungry, the United States first began to be questioned under the influence of the unlicensed distribution, just enter the outlet number of entrepreneurs has become a dispute leads.

Restaurant industry is facing changes

The food is what matters to the people, is a Chinese proverb, but also represents the importance of eating people. However, this origin has long been a pattern of business competition in the form of hundreds of years, there have been no fundamental changes.

The past, food scientists need to rely on established central kitchen, making the upstream supply chain to set up their own barriers to competition, and when the traditional restaurant facing transition crises of the moment, once considered a stumbling block to the take-out area there's a giant crowd phenomenon.

Graduated from Hunan University in June came to work in Beijing, near Zhongguancun, near various restaurants are very focused, but no spicy flavors make this a crowd in northern Hunan people moan about eating authentic Hunan restaurant in Beijing.

Since the summer, because of the hot weather, various take-away platform by the Zhongguancun, international trade as well as regional areas for young people, such as favorite. In addition to hungry yet, the United States Mission, outside the restaurant sells to ' private chefs share ' for the gimmick of a group of APP and subscription number began to be a new option for urban white-collar workers.

It is understood that the mother's tastes, meal and come home for dinner is at the beginning of this year launched several start-up companies, community collection of MOM and dad retired and likes to cook to the online platform for private chef, Chef according to your specialty menus, providing reservation services for young people around.

In June, which, except for Northern drift outside the family's taste buds are satisfied, but also to the retired uncles and aunts offer a way to earn some extra money.

This model also won the capital's favor, a focus on food and beverage areas investors believe thinking + dining does not mean that the nature of the Internet free or subsidized, but how connected users through consolidating idle resources in line with this goal. In Morningside capital partner Liu's view, dining in a shared economy undoubtedly became, after renting a draught.

Policy gaps under embarrassment

However, the hungry and the distribution of the group recently suffered as undocumented, which tries to rely on the sharing economy to be successful entrepreneurs in air also faced embarrassment of policy.

Mother is a private gourmet's sharing platforms, community retirement home and enjoy Cooking Mama and Papa integration, housewives, their specialty in the surrounding young people book together on the platform. In the eyes of its founder, Li Ming, mother is a bridge connecting home kitchen and ordering users.

However, according to the mother's corporate information, the brand is part of better network (Beijing) technology co., Ltd.

SINA query publicity Beijing enterprise credit information system of science and technology found that better network (Beijing) technology co and no food-related content.

Mother and taste similar to dinner rate is within the Beijing plus a pair of chopsticks, Ltd business only food and beverage management, and free circulation and take-away food distribution and other services. Legend of the PayPal mafia entrepreneurship

It is understood that these issues mainly because the current of the People's Republic of China food safety law and the relevant provisions of the food circulation and license management approach is aimed primarily at traditional restaurant, take-out O2O on emerging platforms and no specific license requirements or franchising management approach.

One investor from IDG believes, out nearly two years to begin to develop a market, policies have not kept up, however, compared to the hungry, the United States Mission involved only the distribution of food and beverage companies, covering food production and processing of the shared kitchen, security issues are not unfounded.

According to Sina science and technology knowledge, while the platform for every chef has set up a number of audit criteria, however, with the sudden increase in orders, its self-built distribution team could not cover all orders that led to the recent appearance of the chef's delivery, third party delivery, if there is a food safety issue, accountability without goalkeeper became a fatal blow.