From the perspective of an acre of farmland platform of the war

This two-day "an acre of farmland" was pushed to the forefront of public opinion, follow on "an acre of farmland" model has intensified the controversy. In the field of agricultural product circulation, can be like "steel" as one connected upstream agricultural and downstream distribution agents B2B platform? Sold at auction raised 1000 Yuan business now

Here to talk about my views, I think that in any one area, a platform, the prerequisite is to appear: docking of the demand and supply sides of the platform are unable or do not have stable trading relationships.

To cite an example, the "take a taxi to the last drop" can become a platform in the field of travel, is the time because every time we travel, will not always use a fixed taxi, car or hitch, that is, consumers and travel service provider does not form a stable trade relationship. In this example, the first consumer travel demand is dynamic (from a to b, tomorrow from c to d) and travel services are also provided by the service provider in a dynamic change (such as ride, one driver this time is free, tomorrow may have another free time). Second, consumers replace the travel services provider's costs are very low, from the select option b a taxi to a taxi, simply telephone orders. Both final consumers and travel service provider need not form a stable trade relationship, which platform is of great value.

For example, the "hungry" as a platform for catering, and it was there, because consumers and some restaurants do not form stable trading relationship. In other words, we do not always choose a restaurant takeout, because our daily dietary needs are changing, not willing to eat a takeout. Also, we replaced the dining room the cost is very low, and after a search order. Both consumers and restaurants cannot and need not form a stable trade relationship. Of course, do not rule out certain "lazy bones" eat the same take-out, they could remember the restaurant, telephone, telephone ordering. That's why "hungry" did not "take a taxi to the last drop", as part of "laziness" can some one or more restaurants to form stable relationships.

Another example, "the way home network" is the Airbnb, there is: consumers can't and a landlord to form stable relationships. Very simple, my trip to Yunnan, may go to Hainan next time, this time a man to live in single rooms, next to live in a family suite, this ordinary room, next time you want presidential suite, and so on. Consumer demand is changing (location changes, changes in the number of peer, houses grade changes, etc). Meanwhile, the supply of housing is also changing like 1 left in the Mid-Autumn Festival, sold out during the national day period. Moreover, we changed rooms is a very low cost, scheduled after the search. These two points make cannot and need not produce a stable trading relationship between the parties. But because there are far less of a frequency of travel and dining, so "way home network" scale smaller than the former two.

So, in conclusion:

Both supply and demand dynamics of connecting the platforms, and is unable to form a stable trade relationship, for example, took a taxi to the last drop, hungry, the road network is.

Need to replace lower supplier costs, supply and demand do not need to form a stable trading relationship between the parties, such as drops of a taxi, hungry, the road network is.

Then we take this logic "one mu of fields." An acre of field operation of both supply and demand are growers of agricultural products (or agents) and one or two of the city-level dealers. Start by looking at both the supply and the demand is constantly changing, here? apparently not. Growers supply products are generally more stable, such as growers ' is a kind of cucumber growers b planting eggplant, Eggplant of a cucumber tomorrow not today supply supply. Speaking from the region, a if in Hebei's Li rang (Gu an produce cucumbers), he is mainly supplied to Beijing, does not supply in Beijing today, supply for Shanghai tomorrow. Then we can believe that growers supply of agricultural products is relatively stable. I use "stable" of the word, because there is not a stable place in: cucumber growers a supply, prices may fluctuate; cucumber growers a supply, quality may fluctuate (because the cucumber "days", a few days quality cucumbers, in a few days the general quality of cucumber, alternating). But I think that these two movements, it is not enough to make us think that agricultural supply has greater dynamic changes.

The other hand, an acre of field operation of the demand side is one or two of the city-level dealers, they need stable? the answer is obviously Yes. Dealer a specialized distribution of cucumber, dealer b specializes in tomatoes, they will not be easily changed. Speaking from the quality, dealer a distribution premium cucumbers, dealer c distribution of cucumber, is relatively fixed. Therefore, one or two dealers of the city demand is stable.

In the case of both supply and demand are relatively stable, and it is easy to produce stable trading relationships. Popular, is the new quality of cucumber dealers a, tend to choose one or two stable growers (or agents) they serve cucumbers, trade between them does not require the participation of platform.

So we from "needs party replaced suppliers of cost" this dimension degrees to see, can obtained how of conclusion does? city dealer (or large restaurant) wants to replaced suppliers of cost is is high of, reasons has three: first, agricultural is daily are need purchase of high frequency trading, if daily need replaced suppliers, spent of energy too big, General not was so do of; second, agricultural also is a half standardization of products, in no trust based of situation Xia, Can't believe a foreign suppliers to provide a guarantee of the product quality; third, the circulation of agricultural products is the core of the logistics, change means reshaping the supply chain, in the current situations of internal logistics maturity and agility is not high enough, this is difficult to do. Based on the above reasons and conclusions that can be drawn are: high cost city dealers to switch suppliers, they are more likely to establish a stable supply channels.

Therefore, both supply and demand dynamics, needs to replace the vendor cost is low enough, the two principles were not met, and is very easy to produce steady trading relationships, platform value is very small. In fact, it is fundamentally explained why "an acre of land" after the heavily subsidized scalping, still didn't produce growers and dealers purchasing habits formed by platforms. The reason is, the nature of the business makes platforms there is very little value.

The future "an acre of land" is it possible to change the value of the platform it? ' the answer is ' yes ', because, after all, the supply of agricultural products in terms of price, inventory and quality are changing. But conditional, the premise is: the demand to replace the supply of agricultural products costs are low enough. This needs to do two things: to improve the standardization of agricultural products, speeding up construction of agricultural product logistics, making it more agile and easy to change. I think we need to address both aspects of this 2-3 's time, "an acre of land" can hold up to that time, depends on their execution and financing capacity.