Evernote to study and compete, said during the from the wilderness of the Internet. Story seems a little far, but for now still makes sense.
In 1994, Yahoo was founded, the first business category search. In 1995, the world's first free email providers Hotmail set up, Microsoft acquired in 1998. In 1998, Google was founded. In the late 20th century, dubbed the Internet seems to be e-mail and search engines.
So does China, NetEase was established in 1997 to Hotmail as a teacher, mail service was its first stop. In February 1998, Sohu search engine fashion, from Yahoo to have Portal. Then after three major portal launched its own email and search engine services. By the year 2000, Baidu was established.
Everyone is familiar with this period of history, the results are clear: search engines both at home and abroad have become a huge business, and radiation to the entire Internet ecosystem. E-mail service, each of the major Internet companies have, which is an application, not a business, nor should we call ecology.
Email and search engines, are based on the function positioning of the product appear, then became a "standard" application, but became is still affecting the world of business advocate. Why?
Unfortunately, the answer to this question with "coincidence" or "destiny" to sum up is more appropriate. Independent search engine submission beyond the Portal provides a search service, but lost independent email service provider portals-perhaps in a parallel universe, it's upside down.
So, back to the subject, Evernote, its future is it exactly like Google or Hotmail? This is not a conclusion.
First of all, online document service is used quite frequently, but alternatives are also strong features. Each user may accept this anywhere, anytime read and edit your notes to specialized services, and every user of this service, or you can readily find alternative specialized services in several ways--such as their own log in private email or write on the SNS, more so if you want to share your notes with others. Author of at least ten social APP in the phone can be used to specify collaboration to share and edit the same document, and none of them is an online document products.
Second, authoring tools, at least for now is short for mobile Internet. Always better to your mobile device and consumer content, if you are authoring content, we still will be transferred to a computer. Maybe sending dozens of micro-blogging is no big problem. Holding a cell phone but don't know who will write hundreds of thousands of words into pictures of "the long Tweets." Clearly, the online document relative to its share and read features, authoring is more central. Although mobile device for creating pictures, audio and video content. Online document products but if you are deep in these areas, no doubt will have to gain acceptance of the encirclement of the social product. Played--desktop software on the PC side of the battle are not competitive enough?
Finally, almost all Internet user barriers companies are involved in online document products, if itself operates a media information products or commercial Office products, would have been more appropriate. In the traditional WEB+ on the Internet cloud storage, combined with the sharing and collaborative interaction of mobile Internet, you can easily challenge professional online document service providers, like Gmail, Google Docs, Google drive and Google Reader to get through a good and suitable clients for mobile devices, increase of the Evernote users where to find one?. MIU MIU iPhone 5 Case
From Evernote's strategy, does not seem inclined to become a popular standard, but hopes to become a commercial platform. Evernote has begun trying to share notes to dabble in social networking, while trying to make himself a tool suitable for commercial use. No matter which direction seems clear enough.
But maybe someday Tablet leather PC life, Evernote also defeated the current Office software, who knows?
Foreword: business platform is "super" EaaS:Evernote As a Service online documentation of disciples in China "EverNote" Chinese turn summary: Evernote's imagination is not a document
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